Meet our Trust Staff

Wendy Whelan – Chief Executive Officer

“I started teaching in 1986 and have 20 years’ experience of leadership in schools at a senior level and experience of school improvement via Local Authority and Department for Education Pathfinder and Free School development work.

I have a passion for ensuring that through education everyone can have access to equality of opportunity. Since 2015 I have also been a Pupil Premium Champion qualified in undertaking Ofsted directed Pupil Premium reviews. I have also chaired a number of Education-Business partnership groups in past roles and think it is important for our academies to make solid links with non-education institutions – to this end we are growing our number of partners working as part of our Trust.

I am very proud to be Chief Executive Officer of United Endeavour Trust. We are proud of our achievements, of our staff and students and we are ambitious for continual improvement which progresses us towards achieving high academic and pastoral standards. We have a strong commitment to developing the whole child and to working in wider partnerships to allow our students to experience active citizenship and a good preparation for employability and a life based on developing well-being. We have only been a Multi-Academy Trust since October 2015 but we have developed clear structures for the successful governance and management of the MAT which are being used as good practice examples with a number of developing MATs.”

Vickie Keeling – Trust Director and Head of Estates

“Qualified to Association of Accounting Technician (AAT), level my career started in the construction industry where I was employed as Company Accountant for 10 years.  My career path diverted to schools in 2006 and through promotion took up my current post of Trust Director in April 2016.

I am a proud wife and mum to three wonderful young adults.  Apart from spending time with my family, I enjoy country walking and travel.”


Sarah Rowell – Head of HR

“After studying ‘A’ Levels in Economics and French I started work in Lloyds Bank Plc. I worked in several different branches, both full time then part time after having a family. After 23 years in their employment I was at the stage where I could make new career choices; increase my hours to full time again or start a new career.

At that time new roles were being introduced in schools in the area of Business Management and I chose to pursue this. I worked in a Primary School initially for 18 months before moving to Clayton Hall to work in the Finance Office. Since then I have worked across the Trust in all areas of School Business Management which then led to me becoming the Head of Human Resources for the United Endeavour Trust.”

Matt Tierney – Head of Data

“I studied French at Sheffield University after which I began my career working for Michelin Tyres in Sales and Marketing. After four and a half years, I left Michelin to undertake a Master’s degree in Translation at Manchester University. I subsequently worked in Insolvency and then as a Business Analyst in Debt Recovery. More recently, I have also worked in Logistics for New Look, also in a Senior Analyst capacity. I have been working as Data Manager in the Trust since May 2016. Outside work I enjoy spending time with my family, music and sport.”

John Dooley – Head of IT

“After studying Applied Computing Science and Physics at Keele/Staffordshire University, I obtained a BSc Hons in Computing. I worked for University Chester Academy Trust as ICT Officer for the North West region.  I have been employed in education for 15 years in the capacity of IT lead. When not at school I enjoy amateur radio and electronics, astronomy and during the summer a good game of cricket.”

Shane Birchall – Head of Finance

After studying Accounting and Finance at Keele University, I started employment at an accounting firm called RSM in the audit department. I studied for my ACA accounting qualification and became a fully qualified accountant in 2016.

After six years at RSM, I joined United Endeavour Trust as Head of Finance in January 2019.

Outside of work I enjoy spending time with family and friends, and also playing and watching sports.

Rebecca Carter – CEIAG

I have worked at Sir Thomas Boughey Academy since 2014. As part of my role in the pastoral team there, I thoroughly enjoyed arranging careers events, trips and activities. In 2019, I was delighted to take up the role as trust wide Careers Officer. I am now working hard alongside our teams of Careers Leaders, Careers Link Governors and Enterprise Advisors as well as the Careers and Enterprise Company to continually improve our schools’ careers programmes and work towards fully meeting the eight Gatsby benchmarks in each school. I also provide independent careers advice to students and parents and am always more than happy to help former students.